Right Now: Refining positioning & marketing outreach...

...for Moving Soul Wellness, located in Chicago. Owner Jamila Kekulah Kinney is a certified Zen Shiatsu Therapist, Gyrotonic® and Pilates expert and personal trainer. Her company needed fresh, succinct positioning and an easy-to-implement marketing plan. First up: build a personal alternative medicine and holistic practitioner referral network. Everyone rises.

Moving Soul Wellness is dedicated to a gentle, consistent whole body movement system to help their clients, old or young, fit or struggling, enhance range of motion, increase flexibility and vitality, and achieve a profound level of kinesthetic and energetic balance. Results are gratifying: people feel stronger, healthier and freer in both body and spirit.

Heartstorming

Everyone knows what brainstorming is. But, "heartstorming" is a different animal altogether. It's about placing your vision, plan, ideas and next steps within your heart. And looking for resonance. Your heart knows what is best. Your heart is your ally and will speak to you if you slow down, breath lightly and listen. And, from there, the forefront of awareness, you act. Rather than from concepts or ideas. Your brain is still at play, with its acumen for analysis and strategic thinking, but second fiddle to a deeper knowing.

Right Now: Creating positioning & PR before business exists.

Dripline Oakland,  a soon-to-open craft coffee shop, café, and gathering place in the heart of industrial West Oakland, represents the combined vision and effort of Bay Area architects/co-founders Carrie Shores and Josh Larson, and executive chef Nora Dunning. Entrepreneurs, all, ready to take the plunge, armed with talent, taste, fortitude and Instagram. First we interviewed them. Then we developed positioning and press releases before the stove was lowered in by crane or taste testing a single farro lemak bowl. Our clients said we nailed it. We listen and write majestically.

Becoming loyal to a brand

Quoting from today's ad in the New York Times, "...At Johnson & Johnson, we are dedicated to diversity and inclusion. That's simply how we work every day..."

Certified organic fast food – interesting

Social entrepreneurship

plural noun: social entrepreneurs

a person who establishes an enterprise with the aim of solving social problems or effecting social change.

Aspiration

Sergei Diaghilev told Jean Cocteau, ‘Astonish me.’ ”

Quantom mechanics applied

Everything Is made of waves and particles. Imagining this fluidity in the universe allows us to greet our ever-changing reality as it is right now, and make decisions from a deeper knowing. Putting it into practice.

Healthy business

Saturday, I met the FruitGuys founder Chris Mittelstaedt. Quite an inspiring entrepreneur and farm-to-table advocate. Started in 1998, the FruitGuys survived the dot.com bust with their mission and values intact, climbing back into the black and now serving businesses in over 14 states. The family-run enterprise provides office fruit boxes to thousands of companies and their employees. Produce is sourced from small, local and family-run farms across the U.S.

So far this year, they've donated 1,605,676 servings of fresh fruit to those in need. Doing good and prospering.

Fashion-wise

"Without creation there can be no progress and man cannot evolve." Fashion designer Rei Kawakubo, founder of Comme des Garcons.

By entertaining and investing in new ideas and positive change while tending to what we already have in hand, we invite increasing levels of possibility and prosperity. Disruption is necessary. Antidotes for changing our world.