Essent serves start-ups, outliers, corporates, and ventures changing the world in positive and heroic ways.
We create and advise on visual and verbal branding, website development, content marketing, messaging, social media, naming, packaging, identity, design, and new business ideas.
For the profoundest impact, transformation, and success. Sparking conversations and nurturing leads. Supporting growth and sustainability. Bringing us all together.
We empower you with our expertise, inspiration, clarity, and dynamism. From our boundless creativity to our dedication to supporting your business, our community, the planet, and one another.
Laurie Clemans, CEO, president, catalyst and alchemist, began her professional career at McCann Erikson, followed by Clemans & Partners, and watershed entrepreneurial ventures.
Through Essent, Ms. Clemans and team work with global brands, growing companies, business owners, leaders, social entrepreneurs, non-profits, disruptors, mystics, and visionaries.
“With reverence and empathy for all life, I am devoted to helping caring, industrious, and creative people launch, build, and reinvent their businesses with personal meaning, insight, and open hearts. This is my purpose."
For an artisanal alcoholic beverage company, we developed original positioning, messaging, naming, branding, identity, go-to-market strategy, design, content, copy, PR, and launch site. Plus, packaging design for their apple brandy, hard ciders, limoncello, and orangecello. Continuing to support expansion and distribution efforts.
For a global cleantech expert in operational intelligence,we developed a massive 130+ page enterprise website, including demand generation/Marketo strategy, and original UX/UI, branding, messaging platform, microsite integration, personas, content, copywriting, design, and Web CMS implementation development.
DRIP LINE OAKLAND
For a neighborhood industrial West Oakland craft coffee shop and café, we developed original messaging, positioning, and launch PR. Magic happened. Word spread across food blogs, traditional media, social media, and digital magazines. One year later, they’re serving up to 300 people on weekends and jammed on weekdays.
SOJOURN TO THE PAST
For a virtuous, disruptive moving-classroom non-profit taking middle and high school students along the path of the Modern Civil Rights Movement, we are creating original website UX, content strategy, and copy, plus all-important donor outreach strategies. Immersing ourselves in Sojourn’s curriculum, interviewing stakeholders, researching primary source materials and online archives, viewing Selma, I am Not Your Negro, and 13th... #gettingwoke