Branding altruism
Macy's shopping bag for the holidays.
Starting up
To promote his men's care product line, Jesse is using Facebook, running monthly raffles to create awareness and goodwill. He gets it that people sample, test and start slowly before they're all in. Feels like a really friendly way to build a following.
Who needs help?
We're here. To motivate. Guide. Create. Produce. Inspire. Share. Get in touch.
Shakespearean
"The quality of mercy is not strained, it falleth as the gentle rain from heaven." W. Shakespeare
Right Now: Serving servers
Developed branding, messaging and marketing materials for Katalysis Partnership. The non-profit makes small loans to low-income microentrepreneurs, providing the resources they need to pull themselves up by their "bootstraps". 85% of their borrowers are women, and 100% are working towards economic/social self-reliance for themselves, their families, and their communities. This is Bootstrap Banking™.
Bootstrap banking is based on sound business principles, prudent
financial management and peer accountability; 97% of Katalysis loans
are repaid in full, with market interest, on time. Borrowers are required to set aside 20% of principal as savings, and repay the entire amount borrowed.
Right Now: Fresh work
Created by Essent. Ready to fill, distribute and enjoy.
Packed house
Sound Meditation SF. We signed up. Over 500 people attended on a work night with pillows and yoga mats, shoulder to shoulder, paying a fairly stiff per ticket price. They are filling a need. Definitely doing something unique. Creating a following. Delivering as promised. Gorgeous healing sound. Felt like a giant slumber party.
Learning from Kylie
Newly minted fashion icon and cosmetic mogul Kylie Jenner takes us to school on social media marketing.
- Lip Kit giveaways and exclusive re-stock news
- Instagram with 74.9m followers (comments disabled)
- Glam tutorials of her best beauty looks
- Kylie's world and retail website
- Gated access, app updates and pics
- Videos of her and her crew
- Daily fashion, beauty, and lifestyle picks
- Access to contests, events and live streams
Right Now: Creating connected customers with Meetup
Our clients are using Meetup and achieving significant results. Gathering and converting prospects who share the same interests. They know more about the people who are coming. Integrating with Facebook; creating landing pages; building a more responsive and engaged community that's multi-touch.