Right Now: Creating positioning & PR before business exists.

Dripline Oakland,  a soon-to-open craft coffee shop, café, and gathering place in the heart of industrial West Oakland, represents the combined vision and effort of Bay Area architects/co-founders Carrie Shores and Josh Larson, and executive chef Nora Dunning. Entrepreneurs, all, ready to take the plunge, armed with talent, taste, fortitude and Instagram. First we interviewed them. Then we developed positioning and press releases before the stove was lowered in by crane or taste testing a single farro lemak bowl. Our clients said we nailed it. We listen and write majestically.