The Herbal Cafe, an online company, promoted both the culinary and healing properties of botanicals. They invented gorgeous, delicious, nurturing tea blends, fusions of cultivated, non-endangered and wild-harvested organic, green, black, white and oolong, herb, rind, root, berry, seed, pod and bark. Initially targeting food service and direct to consumer. Clients included: The Ritz-Carlton, Le Bernardin by Eric Ripert, and restaurants and cafes across the USA. Whole leaf.

SERVICES PROVIDED Start-up planning, strategy and launch. Formulation of 40+ original blends, positioning, messaging, branding, design, identity, company naming, product naming. packaging design, marketplace research, marketing, promotion, content and copy, sourcing, food service program and training.