Drip Line Oakland is a craft coffee shop, café, and gathering place, nestled on a quiet street in industrial West Oakland, making their mark with fresh, inspired food and flavors.  

SERVICES PROVIDED we interviewed the owner architects and executive chef to understand their vision, long before the commercial stove was lowered in. From these interviews, we developed original messaging, positioning, and launch PR.

Magic happened. Word spread across food blogs, traditional media, social media, and digital magazines. One year later, they’re serving up to 300 people on weekends and jammed on weekdays. They’re already dreaming of a larger kitchen and increasing seating capacity to meet demand. Thriving magnificently against ridiculous odds (90% to 95% of restaurants fail within the first year).