Cisco WebEx provides online meetings, screen sharing and video conferencing for grown-up business.

SERVICES PROVIDED WebEx asked us to differentiate them from the competition, and incentivize mid-market decision makers.

We developed branded, offer-driven demand generation programs targeting “A” CIO, CSO, and CMO leads across vertical markets. Versioned, personalized marketing tools for company-wide use, including marketing strategy, branding, messaging framework, list management and lead generation.

OUTCOME More than 3% total response.