Why content marketing?

According to the Content Marketing Institute, "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues." 

 

Client Sojourn is immersing students in the Civil Rights Movement this week.

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From E. Pleschner, adult participant on the current Sojourn to the Past journey: “Engagement with & between the kids is incredible. The preparation pre-trip gets them ready for something that's so deep, it seems beyond their comprehension, yet their responsiveness and comments prove how much they're not only getting, but retaining. It's more than subject matter and historic facts, and even more than becoming future activists, but creating conscientiousness that's beyond their years, and frankly beyond what many adults think they know. It's also about a much bigger picture for them as young adults, developing a level of understanding other people that truly sets them apart - in whatever path they take. I'M BLOWN AWAY!“

Right Now: Preparing to develop website UX, messaging, and content for celebrated Civil Rights-focused non-profit.

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We are helping Sojourn to the Past, a transformative and empowering academic immersion program that takes students and educators through the hallowed sites of modern Civil Rights. We will produce a new website navigation infrastructure and user experience, messaging, content strategy, and copy. This effort is important, challenging, and delicate.