Right Now: Transforming wine wizards value prop. Crushing it.

Opal Moon Crush

Opal Moon Crush has been so busy crushing grapes, producing wine, and helping winemakers launch their own wineries that the team had zero time to tout their services and unique value. Now that’s a problem we wish we all had! Here’s how we’re uplifting their narrative:

Welcome to Opal Moon Crush

The discerning winemaker’s ultimate crush and custom winemaking facility. 

Flexibility at its most advanced and personalized. 

Raise a glass to hidden gem Opal Moon Crush. The finest custom crush winemaking experience, capacity, equipment, talent, and facility in the industry. Your style. Your way. Supporting small-lot producers, cult micro-wineries, and up-and-comers to heavy hitters. We don’t discriminate.

 Close at hand, our pristine 30,000 sq. ft. production facility is conveniently located mere blocks from downtown Sonoma. Book a tour.

“Before we execute anything, we take the opportunity to talk to our clients in great detail about their goals for their wines. Our clients write their own work orders, which greatly reduces interpretation and error.”

Amenities on Point

·      Two-ton to 200-ton flexibility 

·      Ultra-diverse, state-of-the-art equipment

·      Best-in-class presses take care of business

·      High-volume, streamlined wine production 

·      Grape-to-glass crushing, formulating, processing, storage, bottling

·      One-on-one vintner consulting, crafting, collaboration

·      Pristine cleanliness has customers over the moon

·      Staffed with wine world professionals: passionate, ready to serve 

·      Endless ways to bring your dreams to fruition

·      100% clarity and focus on your ultimate goals

·      Alternating Proprietorships (AP) – build your winery within ours

·      Regulatory compliance you can depend on

The result: wine that exceeds the expectations and imagination of every winemaker who walks through our doors.

Right Now: Developing PPT pitch in sync with natural-born sales team.

DFS, a modern outsourced fulfillment and data processing company, printing 15 million units a month, liked what we did for their new website. They asked us to create a supercharged, benefit-rich Powerpoint Sales Presentation to help them sell like crazy. These guys are very likable and high-performing, so icing on the cake.

Following several conversations and an in-person brainstorming session, we created a powerfully persuasive and fast-paced pitch – that was, most importantly, in their own voice. They loved it. Win! www.DFSMail.com.

Guiding founders.

For example, we helped the founder of Samara Family Services articulate why and how they are an invaluable resource for struggling teens and their families.

Right Now: Developing new & improved messaging for Inspired ADUs.

Inspired ADUs designs and crafts exceptional multipurpose, multigenerational ADUs that move people into greater opportunity, community, comfort, and connection – for the benefit of all. 

The principals asked us to create a 360° matrix and backbone strategic messaging document to align sales, marketing, PR, and social media. 

Deliverables included a distilled, differentiated, and unique (1) brand vision; (2) positioning statement; (3) value proposition (results gained); (4) key benefits and advantages (reasons to engage/believe/purchase) for up to three target personas; (5) key offerings and services; 6) talking/proof points addressing expertise, barriers to engagement, perceived competition; 7) elevator pitch.

Essent also repositioned and rewrote all copy, content, marketing messages, and calls-to action for their new and improved website – www.InspiredADUs.com.

When starting a new venture...

Compassionate business.

Saje Natural Wellness, a Canadian retailer of private-label 100% natural, plant-derived wellness products, including essential oils and skin care products, encourages it’s employees at work and in their personal lives. Suggesting they study Deepak Chopra’s Seven Spiritual Laws of Success. We know two employees personally, and not only do they smell good, they’re glowing.

Like Michelle Obama says....

Michelle Obama, in conversation with Oprah on SuperSoul, says, “We, as women, as minorities, underestimate ourselves. I am pretty smart. I work pretty hard. I am good at what I do. I have good instincts, good ideas, and I can execute. And, I say it Out Loud…" Yes! To owning your worth, and saying it Out Loud.

Essent communicates the heart of what your business is.

2500-year-old wisdom worth contemplating.

Can you step back from your own mind and thus understand all things? Giving birth and nourishing, having without possessing, acting with no expectations, leading and not trying to control: this is the supreme virtue. – Lao Tzu

Blogging for humanity.

As client Sojourn Project does, with compassionate, awakened awareness, blogging about standing up to oppression, discrimination, inequality, bullying, and embodying our legacy as human beings.

"We need to be uncomfortable. Injustice anywhere, is a threat to justice everywhere. Nobody is truly free, until everyone is free."

Get more sleep with a purpose-based business.

"Research shows that people with a strong sense of purpose sleep more, work better, and live longer, and purpose-driven companies dramatically outperform the market and better attract and retain their talent" – Joe Brown, IDEO Portfolio Director