Beauty for all.

The launch of Fenty Beauty highlighted the importance of inclusive marketing, which jolted the industry and shifted the beauty landscape. It was the first time underrepresented, underserved women and cultures were featured in a global prestige beauty campaign.

Would you like to enhance your company’s brand messaging and mission to include a broader, more realistic swath of humanity (and customers)?

Reach out. We develop inclusion messaging platforms that infuse marketing campaigns and company cultures with empowering content and acknowledgement for all.

Mission-driven companies are making a difference.

A “me, myself, and I” mentality isn’t where Essent lives and breaths. We support entrepreneurs, global brands, and nonprofits committed to social good.

We’re highlighting companies that focus on positive change. We aspire to work with them, be them, and offer brand support to likeminded brands.

Patagonia, a certified B Corp, is an outdoor apparel and lifestyle brand that emphasizes simplicity and sustainability. The team is constantly researching new ways to minimize its impact on the environment, and is especially passionate about connections between people and nature.

DoSomething is the largest not-for-profit exclusively for young people and social change. The community-focused organization seeks to inspire, empower, and celebrate a generation of doers, and it use its digital platform to activate millions of young people to create offline impact.

Kiva is an international nonprofit, founded in 2005 and based in San Francisco, with a mission to connect people through lending to help alleviate poverty. Its crowdfunding platform allows people to lend money to low-income entrepreneurs and students around the world.

Trader Joe’s is a widely loved chain of grocery stores dedicated to innovative, sustainable packaging and great-tasting foods. The team’s promise is to “just focus on what matters: great food + great prices = value.”

Understand and nourish your brand-customer relationships.

What is a brand-customer relationship?

According to Business News Daily, the relationship between a company’s brand and the customer is a symbiotic one that can create positive outcomes for both parties. Customers develop relationships with brands and come to think of them as partners. Brands become more human to customers and obtain meaning and value. Reach out to learn how you can communicate authenticity and trust.

A global social media presence changed the game.

Upstart Kimmel Realty Group grabbed San Miguel de Allende real estate accounts from veterans in the business and never looked back. While everyone else is hitting the pavement and talking to one another, Kimmel Realty created a vibrant social media presence. Drawing expats and digital nomads from around the world to this beautiful city. And to their properties. it’s an honor to be part of their success.

Let’s take a page from Disney's Imagineers.

IBM Communications Designer Jeremy Connell-White writes, in LinkedIn, about The Disney Art School and how we can use their mindset for innovation and reinvention, especially in trying times. Better not to paraphrase, so enjoy the read.

The Disney Art School was founded 90 years ago today. 1932 was a time of depression, and the school was created to upskill unemployed workers who didn’t have a career. It turned out to be one of the smartest moves Walt Disney ever made. This little art school trained all the animators needed to work on Disney’s first feature-length cartoon, Snow White and the Seven Dwarfs (the first movie to ever use storyboards). 🟨🖊

I drew these notes while I was studying Walt Disney Studios and trying to understand what made their Imagineers so special. (I was also reading two excellent books by Lou Prosperi).

“Imagineering” combines IMAGINation + enginEERING. 💡📐

It’s a mindset that Disney innovators use to invent new technologies, and build exciting experiences on sound stages, on studio sets, and in the theme parks.

“I like the impossible because there’s less competition”. Walt Disney 🖌

This 5-level pyramid was created as a model to help accelerate creativity and innovation. I think it’s as relevant today as it was when it was created back then.

💛 The 5 “Foundations” are the principles of Imagineering and creative thought.
🧡 The 4 “Wayfinding” blocks position you as the trusted guide who needs to grab the audience’s attention.
❤️ “Visual Communication” helps you tell a compelling story.
💚 “Making it Memorable” reinforces your message on a deep emotional level.
💙 At the top of the pyramid is “Plussing”. It’s Walt’s cardinal rule and it’s my favourite, because it pushes you to ask yourself, “HOW DO I MAKE THIS BETTER”?

So the next time you’re in a design thinking workshop, or planning out the narrative of your story for an important presentation, think of the folks 90 years ago who came before you. As their world was also being disrupted in tough economic times, they were learning how to draw and colour in, so that they could bring a little magic to people’s lives. 🎨

Being social.

  • Are you creating Reels and using Instagram’s music selections? You’ll get way more views. Does 1500 views from 9 sound enticing? We thought so. The Instagram Reels feature was created as a response to Instagrams' rival, TikTok. Just like TikTok, it's a feature where you can share short and dynamic videos.

  • Are you making yourself or your business the face of the brand?

  • Develop your mission and share consistently throughout.

  • Be specific on target audiences. Sex/age/location/interests/title/level/industry/etc. We want to cast a wide net, but in the end, generalities water down your brand and you’ll actually get fewer followers.

  • Pick your brand colors and fly them proudly – everywhere.

  • Analyze the latest Instagram trends and tell authentic stories. Use captions and Stories features such as emojis, sliders, gifs, fireworks, and the questions sticker. The options are endless.

  • Choose your top 3-4 pillars to promote and use a scheduling app for sharing content

Bring your brand personality to your page. This isn’t it.