We are helping Sojourn to the Past, a transformative and empowering academic immersion program that takes students and educators through the hallowed sites of modern Civil Rights. We will produce a new website navigation infrastructure and user experience, messaging, content strategy, and copy. This effort is important, challenging, and delicate.
Right Now: Creating emotionally real content that's catnip for brides-to-be.
Global wedding photographer, photojournalist, and artist Ryan Greenleaf (he's the one in the middle) is the most approachable, creative, and fun person ever. But, how to say it in his new website content without sounding sappy, boastful, or stilted? Ryan's reply after reading our first draft, "...I love it!!" That makes us so happy.
Word Whisperer
We possess the unique marketing and inquiry tools necessary to infuse your business story with the essence of who you are and intrinsic value – as individuals and as a company. It's a personal journey of discovery and alignment that unearths diamonds.
Right Now: Developing multi-pronged social media & marketing strategy to attract prospects
Evoke does healing work. Good work. But, not enough people know about them in Pleasant Hill. Therefore, our strategy needed a wide net: Facebook advertising, boosts, posts and likes, direct mail, local events, meet 'n greets, peer to peer relationship building, offer testing, repositioning, fresh messaging, and reconfigured offerings.
Social is Personal
And #5, Consideration.
Content is Queen
Targeted, compelling, fresh from the oven content is the hard work of SEO. Essent writes exceptional content that gets people connected, coming back and sharing with friends and family. Understanding that at the end of the day, people over algorithms.
Don't just tell me something I don't know, tell me something I need to know. (Bread by Jorgen Carlsen)
Right Now: Honoring hard work that's paying off
Honoring Jay Watson, Indigeny Reserve co-founder, mega-entrepreneur and our longtime client. Wending his way, with grace, tenacity and humor, through the endless start-up hoops. From telecommunications businessman to alcoholic beverage company owner, apple farmer and cidermaster, dealing with local ordinances, water rights, TTB, FDA and CCOF regulations (ahhh, and so many more), passing the million bottle mark and becoming one of the top Mother Lode destinations on Yelp and TripAdvisor. P.S. He's holding one of the bottles we designed!
Right Now: Mentoring mega-entrepreneurs
Here's the story of one:
High schooler Sean M. is 17, wise and motivated far beyond his years. He's already balancing several money-making ventures (self-designated high school hat salesman (buy low, sell higher), dog walker, tutor, DoorDash delivery person and city energy efficiency team member who is simultaneously building a viable online business or two).
Sean recognizes the value in diversification, finding needs and filling them, doing what he loves, staying focused and self-motivated, planning for financial independence and absorbing the wisdom of his mentors (including me).
We are fine-tuning his path and his future as it unfolds – brilliantly. I am pretty sure that one day I will be meeting him at his mansion and counseling him about sharing the wealth. And, I know he will.
Right Now: Oakland urban cafe client – launched & making headlines
We dropped in for lunch at our clients' first restaurant venture, Drip Line Oakland. Opened less than 30 days ago, this brand new cafe and small batch coffee shop is filling tables.
According to co-owners Carrie Shores and Josh Larson, our press releases, messaging and web content have been instrumental in generating buzz, tweets, Instagram photos, Facebook posts and articles (SFGate, Bay Area Bites, Hoodline Oakland, East Bay Dish, East Bay Express, Inside Scoop SF, Nosh, etc.,) and drawing customers. In spite of and because of the fact that Drip Line is located on a quiet, out-of-the-way side street in industrial West Oakland.
Executive Chef Nora Dunning stated, "We already have repeat customers who've tried every dish on the menu!" Exceptionally good news in the restaurant world. Of course, Drip Line delivers as promised. The food is unique, locally sourced, Singapore-influenced and delicious. The space is cozy, modernist and chic.
In addition to sipping stunning matcha tea lattes, we munched on coconut grits with sambai shrimp and pimped out gado-gado, sharing one just-out-of-the-oven chocolate-filled croissant between us. Honestly, we wanted more! Next time. You must stop in.
Right Now: Coaching organic farmer in new direction
Alissa, an Indiana-based small-scale organic farmer and team leader is ready to give up her spade and tractor, to transition successfully and expeditiously from sustainable agriculture, farmers markets and planting seasons to an entirely different career path – with her prodigious skill set as part of her pitch. Holding brainstorming sessions.