Developed branding, messaging and marketing materials for Katalysis Partnership. The non-profit makes small loans to low-income microentrepreneurs, providing the resources they need to pull themselves up by their "bootstraps". 85% of their borrowers are women, and 100% are working towards economic/social self-reliance for themselves, their families, and their communities. This is Bootstrap Banking™.
Bootstrap banking is based on sound business principles, prudent
financial management and peer accountability; 97% of Katalysis loans
are repaid in full, with market interest, on time. Borrowers are required to set aside 20% of principal as savings, and repay the entire amount borrowed.