Targeted, compelling, fresh from the oven content is the hard work of SEO. Essent writes exceptional content that gets people connected, coming back and sharing with friends and family. Understanding that at the end of the day, people over algorithms.
Don't just tell me something I don't know, tell me something I need to know. (Bread by Jorgen Carlsen)
Honoring Jay Watson, Indigeny Reserve co-founder, mega-entrepreneur and our longtime client. Wending his way, with grace, tenacity and humor, through the endless start-up hoops. From telecommunications businessman to alcoholic beverage company owner, apple farmer and cidermaster, dealing with local ordinances, water rights, TTB, FDA and CCOF regulations (ahhh, and so many more), passing the million bottle mark and becoming one of the top Mother Lode destinations on Yelp and TripAdvisor. P.S. He's holding one of the bottles we designed!
Here's the story of one:
High schooler Sean M. is 17, wise and motivated far beyond his years. He's already balancing several money-making ventures (self-designated high school hat salesman (buy low, sell higher), dog walker, tutor, DoorDash delivery person and city energy efficiency team member who is simultaneously building a viable online business or two).
Sean recognizes the value in diversification, finding needs and filling them, doing what he loves, staying focused and self-motivated, planning for financial independence and absorbing the wisdom of his mentors (including me).
We are fine-tuning his path and his future as it unfolds – brilliantly. I am pretty sure that one day I will be meeting him at his mansion and counseling him about sharing the wealth. And, I know he will.
We dropped in for lunch at our clients' first restaurant venture, Drip Line Oakland. Opened less than 30 days ago, this brand new cafe and small batch coffee shop is filling tables.
According to co-owners Carrie Shores and Josh Larson, our press releases, messaging and web content have been instrumental in generating buzz, tweets, Instagram photos, Facebook posts and articles (SFGate, Bay Area Bites, Hoodline Oakland, East Bay Dish, East Bay Express, Inside Scoop SF, Nosh, etc.,) and drawing customers. In spite of and because of the fact that Drip Line is located on a quiet, out-of-the-way side street in industrial West Oakland.
Executive Chef Nora Dunning stated, "We already have repeat customers who've tried every dish on the menu!" Exceptionally good news in the restaurant world. Of course, Drip Line delivers as promised. The food is unique, locally sourced, Singapore-influenced and delicious. The space is cozy, modernist and chic.
In addition to sipping stunning matcha tea lattes, we munched on coconut grits with sambai shrimp and pimped out gado-gado, sharing one just-out-of-the-oven chocolate-filled croissant between us. Honestly, we wanted more! Next time. You must stop in.
Alissa, an Indiana-based small-scale organic farmer and team leader is ready to give up her spade and tractor, to transition successfully and expeditiously from sustainable agriculture, farmers markets and planting seasons to an entirely different career path – with her prodigious skill set as part of her pitch. Holding brainstorming sessions.
...for Moving Soul Wellness, located in Chicago. Owner Jamila Kekulah Kinney is a certified Zen Shiatsu Therapist, Gyrotonic® and Pilates expert and personal trainer. Her company needed fresh, succinct positioning and an easy-to-implement marketing plan. First up: build a personal alternative medicine and holistic practitioner referral network. Everyone rises.
Moving Soul Wellness is dedicated to a gentle, consistent whole body movement system to help their clients, old or young, fit or struggling, enhance range of motion, increase flexibility and vitality, and achieve a profound level of kinesthetic and energetic balance. Results are gratifying: people feel stronger, healthier and freer in both body and spirit.